Loan Match Grant, Spring 2010
Dairyland was located on Ridge Avenue for over 30 years and the current owner purchased the business from his brother-in-law 16 years ago. The landlord forced him out in February and he moved to Main Street, Manayunk. He took over a Rita’s Water Ice location. Dairyland sells ice cream which the owner makes himself with local products. He intends to enhance his brand with a “Buy Local” push. He did some preliminary enhancements to the space including adding candy cases from Asher’s Chocolates (a local brand).
Dairyland has a second phase of improvements he wants to undertake: banquettes, new floor, painting, convection oven, counter tops, upgrade the electric service, and coffee equipment. He has taken out a home equity loan to finance the move and to pay down debt. He will continue to test new food offerings so that he has a cross season menu and to get the right mix for Main Street. He understands that what worked on Ridge will not be enough on Main. He is working with the City for funds for a new awning.