Follicle Hair Studio
Stabilization Grant, Fall 2014
Follicle Hair Studio is located in the Queens Village neighborhood on 4th street, which is an up and coming, aspiring fashion district. It is owned by a woman who offers a unique consultations to bring in new clientele. Clients start with a $35 Lifestyle Review so that she can give you the cut and color that match your lifestyle. The owner prides herself on styles that go the distance, last longer, and grow out looking good. This is the test of good stylist versus one where you have to be back in the chair in four weeks. She trusts her capabilities and that her clients will return and be loyal. She has clients who come from NY and as far away as Australia, they drop in every time they’re in town and able.
The owner of Follicle Hair Studio would like to add a new point of sale (POS) system, purchase a GoPro camera to make videos of her coaching and teaching on YouTube, and overhaul her lighting and ceiling fans to provide better quality light (very important for color work) and to save energy.
When complete her costs should go down and her day-to-day efficiency should increase. She was recommended by a fellow neighborhood business owner, which is good sign that she has stakeholders in her community. Follicle Hair Studio can contribute to the aspiring fashion destination, and increase foot traffic to the neighborhood.