About

About

ABOUT US

Sustaining businesses in Philadelphia since 1854

OUR MISSION: Catalyzing economic mobility for small businesses through capital and coaching.

We envision a Philadelphia where merchants have access to the necessary resources and meaningful support to build wealth for their families and communities, ensuring a prosperous future.

We give life to this vision through the strategic deployment of flexible capital, including grantmaking; values-aligned and mission-driven investments; and individualized business coaching for grantees.

STRATEGIC PLAN

In 2022, TMF completed a strategic framework and a new grant strategy, as well as shifted from being a private foundation to a public charity.

1854

The year The Merchants Fund was founded.

1,173

Total grants awarded to local small businesses since 2007.

$10.33M

The total sum of grants distributed to active merchants since 2007.

BOARD AND STAFF

Board of Managers

(Click on an image below for more info)

Kersy Azocar

President & CEO, Greenline Access Capital

Peter Gonzales

Lawyer & Consultant

Tom Ginsberg

Senior Officer, The Pew Charitable Trusts, Philadelphia Research & Policy Initiative

Bruce Hotaling, CFA

Managing Director & Co-Founder, GYL Financial Synergies

James Johnson-Piett

Principal & CEO, Urbane

Vanessa Lowe

Radio show & Podcast Host, Vanessa’s Money Hour

Seulky McInneshin

Managing Partner, Blue Square Advisors

Carey Morgan

Partner & Financial Advisor, Livelihood, LLC

Shawn Nesbit

President, Good Karma Cafe

Samantha Porter

Community Engagement Advisor & Outreach Manager, Federal Reserve Bank of Philadelphia

Elbert Sampson

Shalimar Thomas

President, The North Broad Renaissance

Vinutna Veeragandham

Wharton Visiting Board Fellow '24-'25

Joanna Winchester

Director of Training & Technical Assistance, PACDC

Ana Lisa Yoder

Founder & Principal, Yoder Consultancy

Kimberly Zhang

Wharton Visiting Board Fellow '24-'25

Adnan Zulfiqar

Associate Professor of Law, Boston College Law School

Kersy Azocar

President & CEO, Greenline Access Capital

“Helping small businesses creates impactful socioeconomic opportunities for all.  I am driven by the concept of “Changing the Narrative” for so many small businesses, in particular those historically disadvantaged, and help them succeed, prosper and very importantly, help them create generational wealth”

Kersy Azocar’s Linkedin:

Peter Gonzales

Lawyer & Consultant

“Small businesses are the lifeblood of Philly, weaving rich cultural threads and economic resilience into the city’s neighborhoods.”

Peter Gonzales’s Linkedin:

Tom Ginsberg

Senior Officer, The Pew Charitable Trusts, Philadelphia Research & Policy Initiative

“Business ownership can be a path to financial security, independence, creativity, or just survival. But that path is underused and sometimes unappreciated in Philly. TMF is pushing back”

Tom Ginsberg’s Linkedin:

Bruce Hotaling, CFA

Managing Director & Co-Founder, GYL Financial Synergies

I have been a part of the Merchants Fund for years now, and have seen its work and impact expand exponentially across Philadelphia’s neighborhoods. Our ability to respond quickly helping business owners and their families and neighbors, resonates strongly with me.

Bruce Hotaling, CFA’s Linkedin:

James Johnson-Piett

Principal & CEO, Urbane

TMF is a one-of-a-kind institution in Philadelphia (and the nation); there needs to be an entity like The Merchants Fund addressing the full spectrum of needs, challenges, and opportunities for the small merchant class of enterprises in Philly. After 150+ years, the work to build and sustain a city-wide support system for micro and small entrepreneurs – from issuing emergency grants to one-on-one advisory to managing large-scale funding program on behalf of government partner – is more critical than ever.

James Johnson-Piett’s Linkedin:

Vanessa Lowe

Radio show & Podcast Host, Vanessa’s Money Hour

”I’m so excited to join the TMF board now, amid the compelling headlines about BIPOC businesses like Black women are the fastest-growing group of entrepreneurs in the U.S. TMF has been funding small businesses long before crowdfunders offered A LOCALIZED APPROACH TO BUSINESS FUNDING. Right now, TMF is funding much needed stabilization and emergency grants to keep BIPOC business doors open. With the growth and increased support of BIPOC businesses perhaps one day we’ll help these business multiply their growth by going public with the First Black-owned stock exchange. I look forward to the journey as we find partners and continue honing our programs to meet the region’s small business community needs.”

Vanessa Lowe’s Linkedin:

Seulky McInneshin

Managing Partner, Blue Square Advisors Seulky McInneshin’s Linkedin:

Carey Morgan

Partner & Financial Advisor, Livelihood, LLC

TMF is an incredible organization that meets the needs of those businesses that we all say we value, but don’t provide enough support to, especially in hard times. It’s an honor to contribute to such an organization with such a unique mission.

I grew up in a small family business and am a small business owner myself, so I think it’s important to make sure that the small business sector remains viable and local businesses thrive.

Carey Morgan’s Linkedin:

Shawn Nesbit

President, Good Karma Cafe Shawn Nesbit’s Linkedin:

Samantha Porter

Community Engagement Advisor & Outreach Manager, Federal Reserve Bank of Philadelphia Samantha Porter’s Linkedin:

Elbert Sampson

“Serving on the board of TMF is important to me because it is an opportunity to use my experience and training to provide assistance to the small business community of Philadelphia. As small businesses are stabilized, they are better able to employ more people who are then able to stabilize their communities – all to the good of all of us.”

Shalimar Thomas

President, The North Broad Renaissance

TMF serves as an advocate and a voice for merchants across Philadelphia who are in need. They are impact-driven in every sense of the word, and I serve to support their leader, the work, and ultimately the tremendous impact TMF has in Philadelphia. Supporting local small businesses is a vibe. There’s something about walking into a store and knowing the owner and its employees, or if the owner is also a neighbor. It’s truly the definition of community and its economic development at its best. Supporting these businesses and helping them grow is a vibe that we should all try to embrace.

Shalimar Thomas’s Linkedin:

Vinutna Veeragandham

Wharton Visiting Board Fellow '24-'25

Joanna Winchester

Director of Training & Technical Assistance, PACDC Joanna Winchester’s Linkedin:

Ana Lisa Yoder

Founder & Principal, Yoder Consultancy

“I believe deeply in TMF’s commitment to addressing historical disparities in the small business community by focusing resources on BIPOC, immigrant and women-owned businesses. I feel genuinely lucky to serve alongside incredibly smart, thoughtful, and committed board members and staff, from whom I learn every time we come together.

Ana Lisa Yoder’s Linkedin:

Kimberly Zhang

Wharton Visiting Board Fellow '24-'25

Adnan Zulfiqar

Associate Professor of Law, Boston College Law School

“Service on the TMF board is important to me because it provides a crucial lifeline for businesses that are the soul of communities, anchors providing a link to the past, and vital for their prosperous futures.”

Adnan Zulfiqar’s Linkedin:

Team

(Click on an image below for more info)

Jill Fink

Executive Director

George Pitsakis

Business Coach

Somalisa Sahoo

Advisor

Andy Satinsky

Business Coach

Chris Stanish

Business Support Services

Rachael Viscidy

Director of Programs & Partnerships

Jill Fink

Executive Director

I’m passionate about small businesses and the merchants who run them. I owned a cafe for 13 years and know that small businesses are the heart and soul of our communities. As a former TMF grantee (’08) and board member (’13-’18), I’m fortunate to be in this role providing critical grant and coaching support to those who breathe life and vitality into our neighborhoods.

Jill Fink’s Linkedin:

George Pitsakis

Business Coach

Historically, entrepreneurship has provided Americans–of all color, creed, and walk of life–the chance at greater financial independence and upward mobility. Not only this, but they often provide cultural, economic, public safety, and social value to the neighborhoods they are rooted in. Supporting small businesses is important to me because they afford all Americans some chance at upward economic mobility, while also making the places we live more vibrant and unique

George Pitsakis’s Linkedin:

Somalisa Sahoo

Advisor

Serving with TMF is an honor as I join a long legacy of Philadelphians supporting the small business owners who undergird the authenticity and awesomeness of our great city.

Somalisa Sahoo’s Linkedin:

Andy Satinsky

Business Coach

As a Philadelphia resident for over 20 years, I believe that a healthy local economy built on a foundation of small businesses is essential to a vibrant thriving city. At the end of 2023, my wife and I sold the business that we founded twelve years earlier. In 2015 we were a Merchants Fund grantee and have remained engaged with the organization’s work ever since. The Merchants Fund is proactive and laser focused on those it exists to serve. I’m excited for this opportunity to continue my work in the small business community with TMF.

Andy Satinsky’s Linkedin:

Chris Stanish

Business Support Services

While there is certainly plenty of work to be done, we also have such a great sense of purpose driven action amongst our staff. Utilizing & recognizing each of our strengths and perspectives enables us to really understand the various situations that business owners may find themselves in. TMF’s work is probably the most agile form of support that many of these small businesses will ever have, and I truly value what we do each day because we can give support when they need it

Chris Stanish’s Linkedin:

Rachael Viscidy

Director of Programs & Partnerships

“I believe small businesses are the cornerstones of great neighborhoods. Small businesses don’t just create jobs and bolster local economies. They enhance the creativity, legacy, and resilience of their communities. Entrepreneurs commit to overcoming enormous challenges in pursuit of achieving their goals and impacting their communities. It’s an honor to meet small business owners on that journey and to provide support along the way.”

Rachael Viscidy’s Linkedin:

Annual funding reports

The Merchants Fund is a Philadelphia charity established in 1854 to provide charitable gifts to business persons facing financial hardship. Our Mission is to provide financial assistance to current and past merchants in Philadelphia.


Stay updated

Connect with The Merchants Fund on social media to stay updated on grant cycles, applications, and inspiring grantee stories.


We are excited to announce that the Spring cycle of our ‘2024 Stabilization Grant Program’ is now live!

Stabilization Grants provide funding of up to $10,000 to help a business stabilize in the face of adversity, take advantage of an opportunity to grow, or increase profitability.

Visit merchantsfund.org/grants/stabilization for more info and when you’re ready to apply, click the link in our bio! 

#phillysupportphilly #phillymerchants #phillysmallbusiness

We are excited to announce that the Spring cycle of our ‘2024 Stabilization Grant Program’ is now live!

Stabilization Grants provide funding of up to $10,000 to help a business stabilize in the face of adversity, take advantage of an opportunity to grow, or increase profitability.

Visit merchantsfund.org/grants/stabilization for more info and when you’re ready to apply, click the link in our bio!

#phillysupportphilly #phillymerchants #phillysmallbusiness



Vientiane Cafe is known to locals as a Lao and Thai fusion restaurant. Established in 2002, it became the first restaurant in the Philadelphia area to offer Lao dishes with a twist. The bistro’s rich history combined with their commitment to utilize their grant to improve their business and the community around them earns them this week’s inspiring grantee spotlight.
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#smallbusiness #phillymerchants #smallbusinessupport #equitableaccess #diverseentrepreneurs 
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Check out @vientianebistro at their West Philly and Kensington locations to see for yourself how this inspiring grantee continues to thrive.

Vientiane Cafe is known to locals as a Lao and Thai fusion restaurant. Established in 2002, it became the first restaurant in the Philadelphia area to offer Lao dishes with a twist. The bistro’s rich history combined with their commitment to utilize their grant to improve their business and the community around them earns them this week’s inspiring grantee spotlight.
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#smallbusiness #phillymerchants #smallbusinessupport #equitableaccess #diverseentrepreneurs
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Check out @vientianebistro at their West Philly and Kensington locations to see for yourself how this inspiring grantee continues to thrive.




Enjoy all-you-can eat authentic Mexican food from some of the best restaurants in town all in one location at Bok on Thursday, September 28th at 6:00 pm. The 2nd Annual Taco Fiesta is a celebration of Mexican cuisine and culture in support of the work of the Association of Mexican Business Owners of Philadelphia. Desserts, aguas frescas, giveaways, live music and a fashion design performance included!
Be sure to invite your friends and colleagues to network while supporting our mission to empower immigrant-owned businesses in Philadelphia.
Thank you to our participating restaurants!

o Adelita Mexican Taqueria & Restaurant 
o Alma del Mar
o El Mezcal Cantina
o Los 4 Soles
o Los Taquitos de Puebla
o Marco's Fish & Crab House
o Mole Poblano Restaurant
o PhillyTacos
o Tamalex Resturant
o Taqueria Morales
o Tortilleria San Roman

Link in bio!

Enjoy all-you-can eat authentic Mexican food from some of the best restaurants in town all in one location at Bok on Thursday, September 28th at 6:00 pm. The 2nd Annual Taco Fiesta is a celebration of Mexican cuisine and culture in support of the work of the Association of Mexican Business Owners of Philadelphia. Desserts, aguas frescas, giveaways, live music and a fashion design performance included!
Be sure to invite your friends and colleagues to network while supporting our mission to empower immigrant-owned businesses in Philadelphia.
Thank you to our participating restaurants!

o Adelita Mexican Taqueria & Restaurant
o Alma del Mar
o El Mezcal Cantina
o Los 4 Soles
o Los Taquitos de Puebla
o Marco`s Fish & Crab House
o Mole Poblano Restaurant
o PhillyTacos
o Tamalex Resturant
o Taqueria Morales
o Tortilleria San Roman

Link in bio!



“Marcos and Alma own a beloved, local seafood spot in South Philly — @marcosfishandcrabhouse — and are also known for also being featured on Season 5 of Queer Eye on Netflix! Down the street, Nacho owns another loved Mexican-owned business named — "Taquitos de Puebla" and serves a very special Sopa Azteca, grilled nopales, and other exquisite Mexican dishes.

Both businesses have unfortunately been victims of vandalism and recently had their vehicles stolen in the summer of 2023. One was a refrigerated truck, which has been especially difficult for 'Marco's Fish' as their fish is fresh each day and requires transit to the restaurant. Now, without the truck, Marcos and Alma's business is at stake. Nacho also cannot make required pickups for his restaurant's ingredients.” 

Link in bio to donate

“Marcos and Alma own a beloved, local seafood spot in South Philly — @marcosfishandcrabhouse — and are also known for also being featured on Season 5 of Queer Eye on Netflix! Down the street, Nacho owns another loved Mexican-owned business named — "Taquitos de Puebla" and serves a very special Sopa Azteca, grilled nopales, and other exquisite Mexican dishes.

Both businesses have unfortunately been victims of vandalism and recently had their vehicles stolen in the summer of 2023. One was a refrigerated truck, which has been especially difficult for `Marco`s Fish` as their fish is fresh each day and requires transit to the restaurant. Now, without the truck, Marcos and Alma`s business is at stake. Nacho also cannot make required pickups for his restaurant`s ingredients.”

Link in bio to donate



We’re a proud recipient of @phillysjunited’s Partnership Grant Program. And we’re in great company! TMF is one of 100 grantees from a diverse network of organizations in Greater Philadelphia whose work helps people and families thrive. Learn more > https://unitedforimpact.org/nonprofit-partners/

We’re a proud recipient of @phillysjunited’s Partnership Grant Program. And we’re in great company! TMF is one of 100 grantees from a diverse network of organizations in Greater Philadelphia whose work helps people and families thrive. Learn more > https://unitedforimpact.org/nonprofit-partners/



Six months ago, @leesdeliphilly was destroyed. With grit, determination, and a community of support behind them, they re-opened last week.

Six months ago, @leesdeliphilly was destroyed. With grit, determination, and a community of support behind them, they re-opened last week.



Our spring grant cycle is now open! Application and eligibility requirements can be found at the link in our bio. This cycle will be open until 11:59pm on 5/31/23. #smallbusiness #phillysmallbusiness

Our spring grant cycle is now open! Application and eligibility requirements can be found at the link in our bio. This cycle will be open until 11:59pm on 5/31/23. #smallbusiness #phillysmallbusiness



Check out this story about @cosmicphilly in @phillyinquirer! #smallbusiness #supportsmallbusiness #phillysmallbusiness #philly

Check out this story about @cosmicphilly in @phillyinquirer! #smallbusiness #supportsmallbusiness #phillysmallbusiness #philly